The Most Underrated Free Marketing Tool
Your Google Business Profile (GBP) appears in Google Maps and local search results. It's free, takes 30 minutes to set up, and can drive more leads than any paid campaign — if you optimize it properly.
Setup Essentials
1. Claim your profile at business.google.com
2. Verify your business (usually by postcard or phone)
3. Add complete, accurate information: business name, address, phone, website, hours
4. Choose the right primary category (this matters more than you think)
5. Add 20+ high-quality photos of your business, team, and work
Optimization Tips
Reviews are everything: Ask every happy customer for a Google review. Respond to every review within 24 hours. Aim for 4.5+ stars with 50+ reviews. This is the #1 factor in local rankings.
Post weekly: GBP has a Posts feature. Share updates, offers, events, and tips weekly. This signals to Google that your business is active.
Add all services: List every service you offer with descriptions. This helps Google match you to more search queries.
Q&A section: Pre-populate with common questions and answers. This controls the narrative and helps potential customers.
Pro Tip
Add UTM parameters to your GBP website link so you can track exactly how much traffic and leads come from your Google profile in Google Analytics.
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