Stop Wasting Your Ad Spend
You're paying to drive visitors to your website. 97% of them leave without taking action. Without retargeting, you never see those people again. That's like paying for 100 people to walk into your store and letting 97 of them walk out without saying a word.
How Retargeting Works
1. Someone visits your website
2. The Meta Pixel (a small piece of code) tracks their visit
3. When they go to Facebook or Instagram, they see your ad
4. They come back to your website and convert
Retargeting converts 3-5x better than cold advertising because these people already know your brand.
Setup Requirements
Meta Pixel: Install on your website. Takes 10 minutes with Google Tag Manager. Tracks all website visitors.
Conversions API: Server-side tracking that works even when browsers block cookies. Essential in 2026.
Custom Audiences: In Meta Ads Manager, create audiences of: all website visitors (last 30 days), specific page visitors, and cart abandoners.
Budget
Retargeting is cheap. $5-15/day is enough for most small businesses. You're showing ads to a small, warm audience — not millions of strangers.
Need Help Setting This Up?
Our Pixel & Tracking Setup service handles everything — Meta Pixel, Conversions API, Google Analytics, and retargeting campaigns. Get started.