Technical SEO Explained
Technical SEO ensures search engines can find, crawl, understand, and index your website properly. Without it, great content can go unseen.
Site Speed
Google uses Core Web Vitals as ranking signals. Target: Largest Contentful Paint under 2.5 seconds, First Input Delay under 100ms, Cumulative Layout Shift under 0.1. Use PageSpeed Insights to test.
Mobile-Friendliness
Google uses mobile-first indexing — your mobile site is what gets evaluated. Responsive design isn't optional, it's mandatory.
Crawlability
Submit an XML sitemap to Google Search Console. Use robots.txt to guide crawlers. Fix crawl errors promptly. Ensure your important pages are accessible within 3 clicks from the homepage.
Structured Data
Schema markup helps search engines understand your content and enables rich snippets in search results (star ratings, FAQs, pricing). Implement Organization, LocalBusiness, Product, Article, and FAQ schema where appropriate.
HTTPS
SSL encryption is a ranking factor and a trust signal. Every page should be served over HTTPS. Redirect all HTTP URLs to HTTPS.
Canonical Tags
Prevent duplicate content issues by specifying the canonical (preferred) version of each page. This is especially important for eCommerce sites with filtered/sorted product pages.