On-Page SEO Checklist
On-page SEO is what you can control directly on your website. Use this checklist for every page you create or optimize.
Title Tag
Include your target keyword near the beginning. Keep under 60 characters. Make it compelling — it's your first impression in search results.
Meta Description
Summarize the page in 150-160 characters. Include the target keyword. Write it as a mini-ad that compels clicks.
URL Structure
Keep URLs short and descriptive. Include the target keyword. Use hyphens between words. Avoid numbers, dates, and unnecessary words.
Heading Structure
One H1 per page containing your primary keyword. Use H2s for main sections and H3s for subsections. Create a logical hierarchy that helps readers and search engines understand your content.
Content Quality
Write comprehensive content that fully answers the search query. Aim for 1,000+ words on important pages. Use your keyword naturally — no stuffing. Include related keywords and synonyms.
Internal Linking
Link to relevant pages on your site using descriptive anchor text. This helps search engines understand your site structure and distributes ranking power across pages.
Images
Compress images for fast loading. Use descriptive file names (not IMG_0042.jpg). Add alt text that describes the image and includes relevant keywords where natural.
Mobile Optimization
Ensure the page looks and works perfectly on mobile devices. Test font sizes, button spacing, and load speed on phones.