Local SEO Guide
If you serve customers in a specific area, local SEO is your most valuable marketing channel. Here's how to dominate local search results.
Google Business Profile
This is the #1 priority. Claim and complete your profile with: accurate business name, address, and phone number. Business hours, photos, and services. Regular posts and updates. Active review management.
Local Keywords
Target keywords with location modifiers: "web developer in Sydney," "WordPress agency Toronto," "Shopify expert Melbourne." Create location-specific pages if you serve multiple areas.
NAP Consistency
Your Name, Address, and Phone number must be identical everywhere — website, Google Business Profile, Yelp, Facebook, industry directories. Inconsistencies confuse search engines and hurt rankings.
Reviews
Google reviews are a major ranking factor. Ask happy customers for reviews. Respond to every review — positive and negative. Aim for 4.5+ stars with 20+ reviews.
Local Content
Create content relevant to your local area. Blog about local events, case studies with local businesses, and community involvement. This signals local relevance to search engines.