Speed = Money
Amazon calculated that every 100ms of load time cost them 1% in sales. For a business doing $100,000/year online, a 2-second delay means $14,000 in lost revenue annually. Here's how to calculate your losses.
The Speed-Revenue Formula
Your monthly visitors × conversion rate × average order value = monthly revenue.
Now apply the speed penalty: every 1 second of additional load time reduces conversions by 7%. If your site loads in 6 seconds instead of 2, you're losing roughly 28% of potential conversions.
Real Example
A local service business gets 2,000 website visitors/month. Their conversion rate is 3% (60 leads). Average job value: $500. Monthly revenue from website: $30,000.
Their site loads in 5.5 seconds. Optimizing to under 2 seconds would increase conversions by ~25%. That's 15 more leads per month = $7,500 in additional monthly revenue = $90,000 per year — from a speed optimization that costs $1,500-3,000 once.
Quick Speed Wins
1. Compress all images (saves 2-3 seconds typically)
2. Enable browser caching
3. Minify CSS and JavaScript
4. Upgrade to better hosting
5. Use a CDN like Cloudflare
Want us to speed-optimize your website? Check out our maintenance plans or get a free speed audit.