How Much Does a Shopify Store Cost?
The total cost of a Shopify store goes beyond the monthly subscription. Here's what to budget for.
Shopify Plans
Basic ($39/month): Everything you need to start. 2 staff accounts, basic reports.
Shopify ($105/month): Better reports, 5 staff accounts, lower transaction fees.
Advanced ($399/month): Advanced reports, 15 staff accounts, lowest fees, calculated shipping rates.
Design Costs
Free theme: $0 — Shopify's Dawn theme is actually excellent.
Premium theme: $180-350 one-time purchase from the Shopify Theme Store.
Custom design: $3,000-15,000+ for a professionally designed store.
App Costs
Most stores spend $50-200/month on apps. Essential apps like email marketing (Klaviyo), reviews (Judge.me), and analytics add up.
Transaction Fees
Shopify Payments: 2.4-2.9% + $0.30 per transaction depending on your plan. Using a third-party payment gateway adds an additional 0.5-2% fee.
Total Budget Ranges
DIY basic store: $50-100/month all-in
Professional setup: $3,000-8,000 upfront + $150-300/month
Custom enterprise store: $10,000-25,000+ upfront + $400-800/month