The Right Platform for Your Business
Both platforms work — but they work differently. Choosing the wrong one wastes your budget. Here's how to decide.
Choose Google Ads When
People are already searching for what you sell. If someone types "plumber near me" or "buy running shoes online," they're ready to buy RIGHT NOW. Google Ads puts you in front of them at that exact moment.
Best for: Service businesses (plumbers, lawyers, dentists), local businesses, eCommerce stores with specific products, B2B companies.
Choose Facebook/Instagram Ads When
People don't know they need you yet. Facebook Ads are interruption marketing — you show your ad to people scrolling their feed. This works when your product is visually appealing or solves a problem people don't actively search for.
Best for: Fashion/beauty brands, restaurants, fitness, coaching/consulting, new product launches, brand awareness.
The Smart Strategy: Use Both
The most successful businesses use Google Ads to capture demand (people searching) and Facebook Ads to create demand (reaching new audiences). Start with one, master it, then add the other.
Budget Starting Points
Google Ads: $500-1,000/month minimum for meaningful data. Facebook Ads: $300-500/month minimum for testing. Don't spread $500 across both — pick one and do it well first.
Not sure which platform is right for your business? Book a free strategy call and we'll recommend the best approach based on your industry and goals.