Why Every Restaurant Needs a Professional Website
If you own a restaurant without a proper website, you're losing customers to competitors who do. Here's why a professional website is a non-negotiable investment.
The Numbers
77% of diners visit a restaurant's website before deciding where to eat. 70% are turned off by a poor mobile experience. Restaurants with online ordering see 30% higher average ticket sizes than phone orders.
Essential Features
Menu (not a PDF): An HTML menu that loads fast, is readable on mobile, and can be updated easily. PDFs are slow, hard to read on phones, and invisible to search engines.
Online ordering/reservations: Integration with services like OpenTable, Resy, or direct online ordering through your site.
Location and hours: Prominently displayed with embedded Google Maps. Include holiday hours and special announcements.
Food photography: Professional photos of your dishes. People eat with their eyes first, especially online.
Reviews/testimonials: Showcase your best Google and Yelp reviews directly on your site.
SEO for Restaurants
Optimize for "best [cuisine] restaurant in [city]" keywords. Claim your Google Business Profile. Encourage customer reviews. Create content about your story, chef, and sourcing.
A professional restaurant website pays for itself within months through increased reservations and orders. Get a free consultation.